Email Marketing Compliance and Consent and Disclosures in Indonesia

SSEK Law Firm partner Denny Rahmansyah and associate Yan Diaz Maulana Siregar have contributed Q&A guides to Practical Law Data Privacy & Cybersecurity on Email Marketing Compliance and Email Marketing Consent and Disclosures in Indonesia.

The Q&A guide on Email Marketing Compliance provides a high-level summary of email marketing (spam) compliance requirements in Indonesia. It addresses requirements for opt-in or opt-out consent, consent exceptions, email subject lines, email content, and unsubscribing. It also identifies relevant statutes, regulations, guidelines, regulatory authorities, sanctions, and remedies.

And the Q&A guide on Email Marketing Consent and Disclosures covers Standard Clauses for use on Indonesia-based websites or other locations that collect personal information from data subjects for direct email marketing purposes and model disclosures required when sending unsolicited marketing email communications (spam) in Indonesia, including opt-in consent requirements and opt-out (or unsubscribe) mechanisms. These Standard Clauses are drafted for use as a section of or to supplement disclosures in unsolicited marketing email communications and contain integrated notes with important explanations and drafting tips.

Denny has extensive experience advising clients, including multinationals and Fortune 500 companies, on data privacy and data protection in Indonesia.

Practical Law is an online legal know-how service. It provides peer-reviewed resources, such as practice notes, current awareness, and standard documents.